Simple, memorable, rebellious.

At the turn of the 20th century the art historian Rosa Schapire fought against traditional art conceptions to champion contemporary modernism and we directly refer to her values within the prize's corporate design.

Unconventional, independent and valiant, Shapire's "alternative thinking" has been translated into a key visual: An upside down "R" which represents her rebelliousness has been paired with a succinct serif to symbolise a rose thorn, whilst luminous pink attracts attention and contrasts strikingly with bronze tones and white spaces to dynamically reflect the estimation of this art prize. Yet, the key visual remains flexible in use and is employed not only in both print and online media, but also as a spatial installation and intuitive signage throughout the gallery, and not least of all, as the prize itself.

All communication media, from classic printing to digital advertising, uses a strongly reduced colour spectrum and the striking interplay between pink and bronze, combined with dominant areas of pure white, ensure a high degree of recognition and visual awareness that together generate maximum attention for this newly created prize.

This creative dialogue is especially visible within a dedicated "Homage" that honours the individual behind the prize's name and can be unfolded into a large, imposing poster. Here, the signature "R" of the key visual contrasts a photograph of a rose, set within a block of ice, that symbolises Rosa Schapire, a courageous woman at a challenging, artistic time.