We developed this ‘sixth element’ for Linde. The asymmetrical icon grid is derived from the Linde Dax Global corporate font, as are the increasing and decreasing line widths with flowing transitions. The colour scheme is in keeping with the existing brand image: Linde Blue is used as the primary colour; Cyan is used for accents.

These parameters give the icon language a distinctive style which makes it flexible when it comes to further enhancements and ‘extensions’. This has already produced both graphically reduced motifs and more elaborate examples. Nonetheless, light and material effects never form the basis of the design, but are used as additional elements in the area of interface icons. Other icons are suitable for use in brochures, catalogues and illustrations.

The icons cover a broad range of content – and new designs are being added every week. We are receiving requests for these from the most diverse departments within the global company situated throughout the world. Accordingly, an essential part of our work is also guaranteeing smooth implementation of the icon language: on the Linde brand portal employees can access an icon catalogue designed by us, search for keywords and download the icons in various file formats.